You Know Something Is Off. You Just Don't Know What.
Get an honest diagnosis before it costs you the quarter.
You already have the AI tools to see deal stage and rep activity with total clarity. What you don't have is an explanation. Deals slip or die more often than they should, and most sales leadership teams don't lack talent. They lack the ability to call a deal what it actually is in the room, before the forecast locks in.
As an organizational anthropologist, I diagnose before I prescribe: observing your team's real pipeline reviews and forecast calls first, then building a custom path to close the gap between the Deal Data and the Story of the Deal, before it costs you the quarter.
This is for you if:
You're a CRO or VP of Sales at an SMB or mid-market company, your leadership team already cares about getting it right, and has solid emotional intelligence. The gap isn't trust. The gap is what happens to that trust the moment a deal goes unexpectedly sideways, and no one seems to know why.
This is not for you if:
You need a consultant to convince your team that psychological safety matters, or that empathy is not a necessary leadership skill. This work assumes that trust is already present within your leadership team and focuses entirely on what remains unaddressed.
Your Strategic Partner through Transformation
Let’s dive into the challenges on your team and develop a game plan to address the dysfunction.
The Situation
Your CRM shows deal stage and activity more clearly than ever. That clarity is exactly why the surprises sting more, not less. A deal marked "commit" dies with no warning. A deal that should have moved stages three weeks ago is still sitting in the same place, and nobody flagged it. Your revenue leadership team looks aligned in the forecast call and isn't: a rep's number gets defended by a manager who likes them, even when the pipeline says otherwise, and decisions about headcount, territory, or a struggling rep get made in the meeting and quietly re-litigated in someone's inbox after. Meanwhile, your own CRO or VP of Sales is stretched thin and too close to the number to see the pattern clearly.
How Cultivate Empathy with Edges Can Help
Organizational Anthropology, applied to your forecast calls. A research lens most sales consultants don't have. I don't bring a pre-built framework. I first observe your team's real forecast calls and pipeline reviews, identify the patterns that reveal the root causes of the issue, and then build the intervention around what I actually see.
Sales enablement background at high-growth startups. Years leading Global Sales Enablement at ThoughtSpot and Sales Enablement at Sumo Logic, building programs measured directly against pipeline metrics and quota attainment, not soft engagement scores.
A track record inside real revenue orgs, not just leadership theory applied secondhand to sales.
Diagnosis before prescription, always. Every sales leader already knows that prescribing before diagnosing is malpractice. The same standard applies here.
Learn about Edge Assessments
Client Reviews
Mitra C.
Global Market Access LeaderOn building a more collaborative hybrid team:
“Candice guided us through different ways to identify, create belonging, and improve situations. She helped us to develop these skills through learning and practice. These tools will be valuable for our members as we return back to the workplace in the near future and also in everyday life situations!”
Nicole S.
Business Strategy and Operations LeaderOn addressing judgmental attitudes within the team:
“Candice provided me with great insights to continue to motivate my teams and create an inclusive environment. She gave us a list of resources and key areas to hit to create an inclusive culture within our teams. She really helped me to identify any gaps I have and to improve. I would recommend her to anyone.”
Method: Observe. Reveal. Rebuild.
Consulting engagements follow the same three-phase approach as the standalone Edge Assessment and extend into ongoing work with your team.
Phase 1 — Diagnose
Before anything can change, you need an honest picture of where you are. I sit in on real meetings and real decisions and conduct a qualitative assessment. Using a proprietary blend of structured interviews, behavioral observation, sentiment analysis, and validated assessment tools to see where disagreement actually goes to die.
Phase 2 — Activate
Top-down change breaks down fast on a sales floor. Sticky change comes from a small number of well-positioned reps and managers who are equipped to model the new behavior first. I identify and develop these Edge Catalysts, the people whose credibility makes empathy with accountability the new normal, so that forecast honesty and direct feedback spread through the rest of the team.
Phase 3 — Measure and Sustain
Forecast accuracy, quota attainment, and voluntary attrition are tracked against the original baseline, with ongoing strategy calls to adjust as new patterns surface. A final report documents the shift and what it took to sustain it.
Who I Work With
CROs and VPs of Sales at SMB and mid-market companies without a structured leadership development program already in place, who suspect a coaching gap but can't yet prove it
Revenue leadership teams navigating a reorg, a new comp plan, or a leadership change where trust needs rebuilding fast
CHROs and People Ops leaders supporting a sales org through the same pattern from the HR side
Engagements
If you're a CRO, CHRO, or Revenue Ops leader, I take on 3–4 consulting clients per quarter as an embedded strategic partner.
Tier |
What's Included |
Best For |
Investment |
Essentials |
|
Best for Leaders who need a strategic sounding board and regular outside perspective. |
$2,500/mo |
GrowthMost Popular |
|
Best for organizations ready to diagnose the hidden patterns that interfere with your team's effectiveness and start shifting it. |
$4,000/mo |
Transformation |
SOW-based. Often includes:
|
Best for large teams or organizations navigating a major reorg, AI rollout, or high-potential leadership program. |
SOW-based |
Project-Based Engagements
Not ready for a retainer? Full project engagements — from observation through custom workshop design and facilitation — typically range from $5,000 to $30,000.
Empathy is Not the Opposite of Conflict
Custom emotional intelligence training that helps your managers stop mistaking "being nice" for being effective. Deployed in as little as 2 weeks, built around your team's real friction points.
Let's chat about your organization's challenges and the support you need to address them.
Many consulting relationships start with a keynote or workshop. If you'd like to experience the work before committing to a strategic partnership, consider booking Candice for your next event.